Simulation workshops are intense in terms of the experiential learning that they lead to. Businesses in real World struggle to reach the top. Once they do they struggle to remain at the top. After all, that is what competition is all about!

How does competition play out in a simulation? How tough is it to reach and stay at the top? How well do the participants remain engaged?

The chart below demonstrate this well. Three distinct measures (Sales, Gross Margin and Gross Return on Assets(%)) are chosen to see how the products were managed by each of the six teams over eight simulated years in respect of these three measures.

If we redraw the chart assigning colors based on segment to which the products belong we get a different view of the same data. The focus of competition seems to shift.